Focus specialty:

Banking

We don't have to tell you that banking is getting more competitive than ever. Smaller banks used to be off the radar of national and regional banks. Now, with their own markets heating up, larger institutions are targeting their smaller brethren ever more aggressively. Business as usual is no longer working.

The good news: community banks can compete with the big banks.

The more challenging news is that being a strong competitor doesn't happen by doing the same-old, same-old. To grow deposits and attract great loan relationships, you need a defined position in the marketplace, customer service that goes beyond saying, "Have a nice day," a message that resonates with your customers, and, most of all, a plan.

O'Connell Consulting Group helps your bank compete – and win.

When you work with O'Connell Consulting Group, you draw from a wealth of experience and decades of real-world knowledge. At Vectra Bank, I led marketing initiatives that took us from a start-up with five branches to a statewide powerhouse with sixty, so I've spent time in the trenches. I know the issues banks face – and the strategies that win.

My team and I work with local and regional banks and other financial institutions that want to grow their market share, community banks in both large cities and small towns that are facing stiff competition, and even troubled banks that need to develop marketing and communications programs to keep their customers and grow their deposits in the face of bad news. With decades of experience, we've worked in virtually all kinds of marketplaces, from broad consumer markets to specialized arenas like tourism and agriculture.

So how can we help you? To discuss, contact us today.